How did Apple successfully keep the Apple Watch design a secret for the entirety of the development process? It's pretty impressive given the massive hunger the tech media was having over the device. Employees on the Apple Watch team had to wear the device out in public for field testing.
The New York Times recently revealed how Apple was able to accomplish that while not tipping its hand.
"In an effort to maintain secrecy, engineers testing the watch outside the office even created fake casing[s] that made the Apple device resemble a Samsung watch, one person said."
It’s sort of amusing to imagine the most talented of Apple engineers walking around town wearing a clunky Samsung Galaxy Gear. Ironic isn't it. This wasn't the first time the company had pulled this usual way of testing upcoming products.
If you remember, the now infamous iPhone 4 prototype that Gizmodo paid a couple of grand for was dressed up in a modified case to make it look like an iPhone 3GS. This provided Apple engineers who were responsible for testing and calibrating the device’s cellular functionality and the ability to do so in public without arousing any interest or suspicion. I would imagine with an iPhone 6 Plus this task would be most tricky.
While other tech companies are notorious for openly discussing or even leaking upcoming product plans and key features, Apple keeps its products plans a closely guarded secret. Yes, even if it means dressing up the unreleased product to make it look like a past phone or a device from a chief competitor.